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Yandex
Yandex

Differences between Yandex and Google

There are some  key differences between Yandex and Google. The first one  is very popular, it gives  services  similar to Google. What I mean is that as Google has Webmaster Tools, also Yandex has these ones,  Google Analytics vs. Yandex.Metrica , Google Keyword Tool vs. Yandex.Wordstat, and even Google Chrome vs. Yandex.Browser.
So you can't think that it is a lower product.  The SEO for Yandex is becoming similar to SEO for Google. But this article is about the key differences: title tags are very useful for both. Meta descriptions influence CTR in SERPs thus important as well, while Yandex  often chooses to create its own descriptions. 
Another enormous difference is the meta keywords tag- Yandex has not confirmed ignoring them. I have not observed their significance; still, the advice would be to have them and keep relevant for page. Yandex it really has like a portal, it is much full of people, you can catch some letters in URL and you can add your favicon to appear in SERPs.


Google has had much more of experience with much more number of data that might tell why Google is much faster in discovering and indexing new pages than Yandex. While Google.ru could find your .com backlinks; it is definitely not the same thing with Yandex, which even if it finds the links, the .com sites thus also backlinks have less power.
In Google the PR is the ultimate link popularity measure for each page. In Yandex the alternative measure is called TIC. The most important difference is that TIC is one for the domain and it shows rounded number which usually reaches around 100 for small websites up to 10000 for big news sites, and it has also several sub-factors besides link popularity.
Link buying is quite systematic in the RuNET, there are several marketplaces and practically everyone is doing that. If we want to find the difference between Yandex and Google, we can say that Yandex is improving in detecting link spam

Article written by http://www.demnet.eu


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